MTV Dumping Employees, Still Doesn’t Realise The Hills Aint Music
With declining viewer numbers for years now, MTV is starting to get it that people don’t want scripted “real life” programmes anymore.
The company is currently in the throws of a major restructuring initiative to counteract the “transparent generation“, as Tony DiSanto calls them.
He went on “They [teenagers] don’t want to see a reality show that feels produced or is film-like, It’s got to be real, authentic.”
As a result of these revelations, many executives and other employees have been let go.
I’m shocked that such a realisation has taken years to become clear. Ever heard of market research? Why has it taken 2 years for action to be taken?
The disappointing aspect of the company’s proposed revival is that it is still not really going back to its roots. DiSanto has said that they see “16 and Pregnant” as the type of show that will drive viewers back to the ailing channel.
MTV, in my opinion, should be showcasting all of the young hopeful bands – talented or not – that want fans and for people to hear their music. That is the reality shows that they should be concentrating on. 16 and Pregnant should be filmed by a government agency looking to educate teenagers on the difficulties and social issues around pregnancy at a young age. It should not be used as an entertaining topic.
But then, I’m not the president of programming for MTV…
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