MTV to Actually Air Music
Today marks the day that MTV begins actually playing music again – albeit from 3am to 9am. Better than not at all, perhaps.
The networks plans on airing music videos, news, interviews and performances during these hours, Monday through Friday according to yesterday’s New York Times. It’s not as if MTV would ever dare do away with such reality classics as The Hills, but at least there won’t be five hours of Engaged and Underage on first thing in the morning any longer.
MTV is also bringing back the Unplugged series – hopefully it won’t ever feature Katy Perry. It’s less about the music, though, and more about seeing if this is what viewers actually want – what the general manager of MTV, Stephen Friedman called “more sampling opportunities.”
The network plans on incorporating their primetime television shows into the morning music hours in an attempt to snag more viewers.
Friedman told the NY Times, “If we take ‘Unplugged,’ which our audience still knows and loves, and do a four-minute version after our highest-rated program in prime time, and then we say, ‘You can get it all immediately on MTV.com or see the full thing for the next four days in the morning,’ we’re going to have a lot more people watching.”
It’s to be expected that an evil conglomerate such as MTV is just after that dollar – it just hurts to remember what the network used to be before it was overrun with ridiculous contests and unrealistic reality television shows.
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