Gunned Down Dr. Pepper Smelling Of Roses
The makers of Dr.Pepper, the marmite of soft drinks - you’ll either love it or hate it, are to stand by their promise of giving every American a free can of the soft drink now that Guns N Roses are releasing Chinese Democracy.
The company made the promise earlier in the year, at a time when nearly everyone was convinced that Guns N Roses were just going to continue to string us along with their promises and hints of a new album.
Now that Chinese Democracy is finally going to hit the shelves next month Dr.Pepper/Seven Up Inc have been caught and publicly called out to payout on their promise. It’ll be an extremely costly promise if it pays out in full.
The simple fact of the matter is that only a small proportion of Americans are going to actually jump through the hoops to get a free can of Dr.Pepper - which will leave the company with two things :
- Massive positive PR and cheap marketing for the overall cost
- An association with the new Guns N Roses album
In order to claim your free can you must :
- Signup on the Dr Pepper website (www.drpepper.com) on November 23rd (Chinese Democracy release date)
- Register for a coupon
- Take the coupon to your nearest Dr.Pepper selling store
The coupon offer will only be available for 24 hours and you’ll have until February 2009 to use it. Of course, giving up your email address while signing up for the coupon will mean that you are subjecting yourself to any and all advertising that Dr.Pepper wishes to send you in the future.
Now that the day has come there website is locked up willy. You can’t get past the main page.