Ticketmaster Trials Paperless Tickets For Miley Cyrus Tour
Riding on the success of the Hannah Montana soundtrack and movie, Miley Cyrus is mapping a 45-date outing in North America for the fall.
Metro Station will open for the mini country singer’s tour, which will begin in Portland September 14 and finish up in Miami on December 2.
This will be the first tour from Miley since she had parents camping out to get their hands on tickets for her Best of Both Worlds tour in 2007 and 2008.
That tour brought in profits of $55,245,879 after selling 994,665 tickets for 70 dates, according to Billboard Boxscore.
This was the tour that made online secondary ticket-scamming apparent in a public forum, as angry parents noted that the shows sold out quickly and tickets went up for high-return resale on sites like TicketsNow just as fast.
The upcoming Miley tour will serve as a Ticketmaster experiment in paperless ticketing – an effort to reduce the problems fans have been seeing with ticket scalping.
This is quite a turn-around for the ticket seller, which was recently reprimanded and banned from linking secondary ticket sales sites to their site when firsthand tickets were still available.
A Ticketmaster statement reads: “All tickets will be sold exclusively through paperless ticket delivery which means fans will not receive a physical concert ticket for their entry into the event.”
Obviously Ticketmaster fears the wrath of parents of eight-year-old Miley Cyrus fans.
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